Animal Rebellion protestors seated on the floor of a supermarket milk aisle

Animal Rebellion staged a protest against dairy products at a supermarket in Manchester last weekend. Alex King spoke to them to find out more about their campaign.

Climate activists have shown renewed interest in targeting animal agriculture in recent years. 

And with scientists concluding that avoiding meat and dairy products is the single biggest way to reduce your environmental impact on the planet, it’s not hard to see why.

Animal Rebellion, an offshoot of Extinction Rebellion focusing on the environmental harms of animal agriculture, launched a new campaign against dairy this month.

It’s making two demands: that government support farmers and fishing communities to transition toward a plant-based food system, and that it rewild farmland to restore wildlife and draw carbon out of the atmosphere.

The group kickstarted the campaign with sit-ins at supermarkets in five UK cities on Saturday – including Manchester – by blocking shoppers from reaching milk and dairy aisles.

We spoke to some of the activists on the sit-in in Manchester.


Animal Rebellion protestor, Charlotte. She is white with brown hair, wearing a navy blue shirt.
Why have you come down today?

“It’s been a thirty-year journey. I became a vegetarian as a child and vegan as an adult. Originally it was an animal rights issue for me. 

“I never considered myself an activist. I just thought I’d do what I thought was right and as long as my conscience was clear then that would be enough. 

“But more and more, it became obvious that this is a climate issue and a human health issue too. All three tie in together. A day doesn’t go by where you don’t put the news on and there’s some sort of disaster happening somewhere. If it’s not a wildfire, it’s a flood. 

“Why are we still buying into this narrative that dairy is good and meat is good? We need to do something now.”

What is a plant-based system?

“There are so many benefits of a plant-based system. Plant-based protein requires a fraction of the land needed for animal-based protein. That would mean less deforestation. Methane is a much more potent greenhouse gas than CO2 ever was. 

“It’s important to say that we need farmers. This is not an anti-farmers movement. We need farmers to produce plant-based, nourishing, healthy food.

“We seriously need to start getting the government to back agriculture to set up new systems because at the minute the only reason this model is so cheap is because of government subsidy. That needs to change and it needs to change quickly.

“I would call for a rapid cessation of subsidies for the meat and dairy industry. And then divert that into upscaling of plant-based agriculture.”


Animal Rebellion protestor Max, who is white with shoulder-length brown hair, wearing a black, ribbed jumper.
Why are you here today?

“We’re here protesting because we want to make the public aware of the link between dairy and climate change, and get the conversation started. That’s the main reason we’re here. To be peaceful and to share the message.”

How long have you been an animal rights activist?

“This is my first time doing proper in-person activism. I do a little bit of activism online. I share pictures and videos pretty much every day. I’m constantly trying to make people aware and to have the conversation. I’ve had lots of people say they weren’t aware of certain things I’ve made them aware of. I’ve made some people go vegetarian. I’ve made people try new vegan restaurants and vegan food. 

“I’m also sharing my vegan food on Instagram. Sometimes I just ask people what their favourite food is and I try to find the best vegan version of that. I’m on the hunt for some really good vegan salmon to impress my mum. 

“But this is my first time doing activism in person. I was really inspired by the talks from Animal Rebellion at Vegan Campout in July. It really moved me.” 

Is this aimed at consumers, businesses or the government?

“It’s aimed at everyone. The best way to get the government to pay attention to us is to get everyone to pay attention to us. We wouldn’t just go and knock on No 10 Downing Street. That’s not the best way to get attention. We need to get the public talking and then the government.” 


Juniper, an Animal Rebellion protestor. She is white with dark blonde hair, wearing glasses and a nose ring. She is wearing a black sleeveless top with a dark green fleece around her shoulders, and light green bottoms. She is holding a blue sign with "rewild our land" in white text and the Animal Rebellion logo.
What are you trying to achieve with this action?

“We’re not after individuals. We’re trying to make a bigger statement. It’s to raise awareness of the whole campaign really. Without doing these sorts of actions no attention gets drawn towards it.

“We want the government to help farmers transition to plant-based foods rather than just asking them to drop dairy and to leave them without any income.”

What can individuals do?

“You can write to your MP and ask for systemic change and take it to the government.

“Signing petitions always helps; when they get 10,000 signatures the government has to respond, 100,000 they have to be debated in Parliament. Also backing the plant-based treaty online.”

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Images: Alex King

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  • Alex King

    Alex is a reporter at Planning Magazine. Prior to working there he was a freelance journalist specialising in climate, employment and politics. His work has appeared in The Guardian, The Independent, Politico, Novara Media, Tribune Magazine, The Bristol Cable, The Mill and Red Pepper. He also set up and co-manages Green New Deal Media, an independent media outlet based in Greater Manchester devoted to addressing climate breakdown.

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